What the hell is social media?
Last week Jeremy King and I discussed the untapped potential of social media at The Guide Live Winter 2009 seminar social media playtime is over it’s time to get serious.During this seminar we showed a video created especially for The Guide Live.
Lasting just under 4 ½ minutes the video has been designed to be the ideal introduction to social media and pulls together some of the latest social media statistics presented in a compelling, clear and engaging way.
The video will be updated every few months with the latest statistics so that it remains as up to date as possible. All updates will be posted on eventmagazine.co.uk and on this dedicated YouTube channel
The script used for this video is listed in full below. If you would like a Word version of this script and a downloadable copy of the video please feel free to contact me.
WHAT THE HELL IS SOCIAL MEDIA?
Social media is “an umbrella term that de?nes the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”
More simply it just describes the millions of conversations people are having with each other across the world 24/7
Why the HELL should I care? Here are 10 really, really good reasons why…
Because social media is now the number one online activity beating porn and personal email to the top spot.
Because 2/3 of the global internet population visit social networks.
(Nielsen, Global Faces & Networked Places)
Because time spent on social networks is growing at 3x the overall internet rate, accounting for 10% of all internet time.
(Nielsen, Global Faces & Networked Places)
Because online including social media has become the most influential source in helping consumer make purchasing decisions.
(Weber Shandwick Inline Research)
Because social media is like word of mouth on steroids.
Because social media is democratizing communications. Big time.
“Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.”
(Rupert Murdoch, Global Media Entrepreneur)
Because millions of people are creating content for the social web.
Your competitors are already there.
Your customers have been there for a long time.
If your business isn’t putting itself out there it ought to be.
(Business Week, February 19, 2009)
The next 3 billion consumers will access the internet from a mobile device.
Already 80% of Twitter usage is on mobile devices.
People update anytime, anywhere.
Imagine what that means for bad customer experiences!
In almost all cases social media is free. All it will cost you is time.
Because social media is hell of a force to be reckoned with.
Years to reach 50 million users:
Radio – 38 years
TV – 13 years
Internet – 4 years
iPod – 3 years
Facebook added 175 million users between in less than 11 months
The phenomenal growth of Facebook:
January 2009: 150 million users
April 2009: 200 million users
July 2009: 250 million users
September 2009: 300 million users
Friday, November 6th, 2009: 325 million users
That’s half a million users every single day
If Facebook were a country it would be bigger than the USA
and the 3rd largest in the World
4. United States
13 hours: the amount of video uploaded to YouTube every minute.
412.3 years: the length of time it would take to view every YouTube video.
1 billion: the number of YouTube videos viewed per day.
3.06 billion: The number of photos archived on Flickr.com as of June 2009.
That’s roughly 1 photo per every 2 people on the planet.
1382%: The year on year growth rate of Twitter users from February 2008 to February 2009.
3,000,000: the average number of Tweets sent per day on twitter.com
5.4 billion: The number of twitter messages sent since launch.
5 billion: The number of minutes spent on Facebook each day.
1 billion: The amount of content (web links, news stories, blog posts, notes, photos, etc.) shared each week on Facebook.
Social media is not another channel for broadcasting bullsh*t.
You see, it’s supposed to be a dialogue, not a monologue.
One way marketing has had its day!
Stop thinking “campaigns”. Start thinking “conversations”. Listening first, selling second
Unfortunately, most companies are still treating social media like just another marketing channel
when in fact, it’s so much more…
1: public relations
2: customer service
6: thought-leadership And yes, customer acquisition, too.
If your product sucks, social media won’t fix it.
However, if your customer service sucks, social media can help.
If your repeat business sucks, social media can help.
If your company’s word of mouth sucks, social media can help.
Social media playtime is over – its time to get serious!
Never forget the basic rules…
Rule #1: listen – Google alerts and Tweetdeck (for starters)
Rule #2: engage
Rule #3: measure – audience, engagement , loyalty, in?uence (metrics should map to goals)
Now go out there and get social! Because this is only the beginning.
This video was inspired by the genius work of…