Peter Kerwood on the Event marketing challenge

I thought the article BT Tower to host pop-up version of ACC Liverpool by David Quainton in yesterdays AM bulletin was very interesting. The ACC Liverpool, which includes the BT Convention Centre and Echo Arena, will create a pop up venue for one day only on the 8^th December within the revolving observation platform of the BT Tower. What an inspired idea and the perfect location for a pop-up venue. Read More »

Last week Jeremy King and I discussed the untapped potential of social media at The Guide Live Winter 2009 seminar social media playtime is over it’s time to get serious.During this seminar we showed a video created especially for The Guide Live. Read More »

According to an in-depth study of 900 marketers by social media marketing expert Michael A. Stelzner as explained in the blog post How marketers are using social media to grow their business the four top social media tools are : Twitter, blogs, LinkedIn and Facebook in that order.

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The blog post Joining the social media conversation – connect, communicate, co-operate and collaborate outlines the many different uses of social media to build mutually beneficial relationships, reach professional and personal goals and ACTUALLY do business.

I’ve spent many long hours researching how others use social media to grow their business. By far the most helpful report I have read on this subject is by social media marketing expert Michael A. Stelzner who has conducted an in-depth study of 900 US marketers and provides valuable ‘who, what, where, why and when’ insight from people who are generating exposure, opportunities and sales from social media marketing.

Below is just a snapshot of what is in this report you can download the complete 26 page white paper here
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Trend watch in this months edition of Event Magazine on social networking Find your wings, or get left behind by David Quainton explains how many in the event industry are reaping the rewards by staying in close contact with peers and customers using online social networking tools. Read More »

Despite its simplicity Twitter seems to intimidate people. Its one of the things I hear most from people I talk to about Twitter.  With this in mind I’ve found a brilliant video on YouTube by the clever people at Howcast which shows, in under 4 minutes, how to get started on Twitter in 10 easy no nonsense steps.  I’ve added a few additional written notes to go with this video with some useful links. This is also handy if you don’t have sound on your computer!  Read More »

At the end of January I explained how the micro-blogging site Twitter is revolutionizing the way we communicate with our clients. It seemed back then just a handful of event industry professionals were actually using Twitter. That’s all changed now. Less than 3 months later 100 specially invited guests attended the inaugural TweetUp at the new SEA LIFE London Aquarium hosted by Mike Fletcher and myself for an evening of networking which offered face-to-face contact with those already communicating with each other on Twitter. Read More »

Google launch Street View for 25 cities in the UK, allowing users to view and navigate 360 degree street-level imagery in 25 UK cities including Belfast, Birmingham, Cardiff, Edinburgh, Leeds, London, and Manchester with 22,369 miles of road currently covered in UK Street View. Read More »

If experiential marketing is defined as creating an experience where the result is an emotional connection to a person, brand, product or idea then the new 3,500sqm six-story £20 million pink Barbie concept store in Shanghai is experiential genius. Read More »

I’ve just read about a craze in the US where people are hacking into electronic roadside message boards leaving ‘electronic graffiti’ messages that must be giving weary commuters a giggle.

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